Photography Checklist

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Marketing photography checklist

Images you should consider for having the right photographic resources for your marketing.

Things to discuss with the photographer and to plan out ahead of time for best results

  • The ‘message’ you’re trying to convey, short description of your USP or marketing message
  • The mood of the desired images, what is your company or group culture – think of adjectives such as: strong, personable, established, cutting edge, healthy, practical, etc. Try to narrow down to two or three words to sum up the culture
  • Think of all the places you can use images and then what kind of image you’d want in that place. Those places could include (but not limited to) web site home page, site staff pages, customer testimonials, product pages, service pages, advertisements, press releases, business cards, brochures, posters, in-house magazines, etc
  • The kinds of images you want to avoid
  • Your budget for photography

Retail Business

  • Headshots of owners, managers and key employees to be used in social media and marketing pieces
  • Store layout, overall shots of the interior of the store for your website and for google business listings
  • Google Streetview for business – a series of 360 panoramic images that, like following Streetview on google maps, allows customers to take a virtual tour of your business
  • Featured product shots
  • Customer interaction photos, show your staff interacting with customers, even if the “customers” are friends or relatives pulled in for the photos – but often you can get a real customer to cooperate just by asking or offering a small incentive such as free product, which provides “social proof” that people do shop at your store
  • Exterior photo of entrance so people know what to look for when they arrive, used on social media and websites

Service Business (in retail location – such as a beauty salon)

  • Headshots of owners, managers and key employees to be used in social media and marketing pieces
  • Store layout, overall shots of the interior of the store for your website and for google business listings
  • Google Streetview for business – a series of 360 panoramic images that, like following Streetview on google maps, allows customers to take a virtual tour of your business
  • Featured products that may not be for sale but are used in your business
  • Customer interaction photos, show your staff interacting with customers, even if the “customers” are friends or relatives pulled in for the photos – but often you can get a real customer to cooperate just by asking or offering a small incentive such as free product, which provides “social proof” that people do shop at your store
  • Exterior photo of entrance so people know what to look for when they arrive, used on social media and websites
  • Video introduction to the business, give overview of the business and what it does
  • Video customer testimonials, the ultimate social proof

Service, Manufacturing, or Industrial Business (non retail)

  • Headshots of owners, managers and key employees to be used in social media and marketing pieces
  • Headshots of all ‘front line’ staff who deal with the public
  • Featured product shots if appropriate
  • Customer interaction photos, show your staff interacting with customers, even if the “customers” are friends or relatives pulled in for the photos – but often you can get a real customer to cooperate just by asking or offering a small incentive such as free product, which provides “social proof” that people do shop at your store
  • Photography of your staff working on the product or service you provide, as well as installation or customer using the product, device, etc
  • Exterior photo of entrance so people know what to look for when they arrive, used on social media and websites
  • Video introduction to the business, give overview to the products and services provided
  • Video customer testimonials, the ultimate social proof

Consultants, coaches and other direct service providers

  • Headshot for social media, website, brochures, business cards
  • 3/4 and/or full length body photo for marketing pieces
  • Customer interaction photography
  • Video introduction to your service, shows off your personality (which is what your customers are actually buying)
  • Video tutorials in your area of expertise to help potential customers become familiar with you, your personality and your approach
  • Video of you interacting with customers or leading a workshop

Bands / Entertainers

  • Headshot for social media, website and posters
  • Band photo (if in a group) for social media, website and posters
  • “Cover photo” for albums or for website banner, slightly more stylized image to create a specific message, make sure to discuss the style and mood you are looking for
  • Performance videos
  • Cover songs videos (if you’re a musician, great way for people to find you on YouTube)