Is good clothing and good grooming the first impression
most people have of you?
What they see first – in most cases – is your photo on LinkedIn, Facebook, your web site or you marketing materials such as brochures, business cards, door hangers, bus benches, etc.
If the photo is good, that first impression is favourable – it says you are a leader in the community, you are trustworthy, you take care of details, and you conduct your business professionally.
But what if that photo is from a snapshot or a less experienced photographer? Does the photo itself tell people your good qualities?
Your potential customers look to you your marketing to learn not only what you have to offer, but to see if they can trust you to provide solid, trustworthy service. HOW a photo is taken can tell as much about you as the subject of the photo – a snapshot or amateur looking photo can create the impression you cut corners and don’t care about details, which is not the message you need to communicate. Professionalism is important at all stages of your marketing.
To make sure your first impression is as strong as possible, you should look at top photographers in Calgary like Neil Speers - an accredited member of the PPOC which means his photography is judged by his peers as “above average”, and he has to abide by a code of conduct that makes sure you are treated fairly and given the best possible photography, consistently.
Neil Speers is a Calgary Photographer with 30 years experience, accredited by the Professional Photographers of Canada in Commercial Photography and has photographed everything from The Queen Mother and several Prime Ministers to a building from the 15th floor when only 10 floors had been built.